Brand strategy for
otherworldly escapes

Distinctive Destinations

STRATEGIC POSITIONING FOR

McCaw Hospitality elevates luxury resorts in remote destinations through expertise in sales, marketing, PR, social media and experience design—crafting bespoke strategies that resonate with today's discerning, purpose-driven traveler. With 22 years of industry expertise, we help boutique properties achieve sustainable revenue growth while preserving the essence of what makes them unique.


ABOUT US

By crafting compelling narratives and programming that reflect the unique character of each season, we help properties stay relevant and drive revenue throughout the year. Our deep industry relationships allow us to amplify these stories across sales, marketing, and PR channels—bringing each hotel’s destination to life and connecting it with new, curious, and experience-driven audiences. With over 22 years of experience with some of the world’s most iconic resort brands, McCaw Hospitality expertly extends your brand’s reach, introducing resorts to new audiences who value authenticity, beauty, and a deep sense of place.

let's tell stories

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Secret Shopper

Experience Design

Sales

Marketing

Social Media

Forge lasting connections with top luxury travel advisors, group planners and wedding planners to drive qualified bookings to the seasons when you need it.

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Secret Shopper

Experience Design

Sales

Marketing

Social Media

We offer comprehensive marketing services tailored for luxury resorts in the world’s remotest reaches and mystifying landscapes.

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Sales

Marketing

Social Media

We develop captivating Instagram content and detailed content calendars tailored to highlight your unique experiences and stunning surroundings.

Experience Design

secret shopper

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Experience Design

Sales

Marketing

social Media

By crafting carefully curated seasonal experiences, we help resorts highlight what makes their destination special.

Secret Shopper

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Experience Design

Sales

Marketing

Social Media

Secret Shopper

Book a secret shopper visit or phone call to learn how to optimize the pre-arrival and onsite guest experience.

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explore our services

Words of Wisdom

Travel Writer for New York Times, Travel + Leisure, Conde Nast Traveler

- Jen Murphy

"As a journalist, I can always count on Jess to have all of the answers. Nothing is ever cookie cutter. Not only does she cultivate intimate relationships with her clients but she knows the nuances of the travel landscape and how her clients fit into the latest trends and stories. She is a three-dimensional creative who thinks beyond the page, strategizing how to tell a story through multimedia platforms. She's also a downright genuine soul whose knowledge and expertise I never have to second guess."

- Barkley Hickox

“I’ve had the honor of knowing and working alongside Jess Cook for over 15 years—not only as a colleague, but as a true friend whose loyalty, honesty, and integrity are unmatched. Few people in luxury travel bring the same depth of insight, creativity, and strategic vision. From her leadership roles at Aman Resorts and The Ranch at Rock Creek to her transformative impact at The Lodge at Blue Sky, she has consistently elevated every brand she touches. Her new venture is a natural next step—and any property that partners with her will be in expert hands.”

Founder, The Local Foreigner
Travel + Leisure Advisory Board
Travel + Leisure A List

- Erina Pindar

"Jessica has such a gift for bringing places to life in a strategic manner. She understands how to position properties with remarkable depth and clarity, ensuring alignment between the traveler and the destination, especially in far-flung corners of the world. She leads with heart and working with her has always been, and continues to be a total joy."

Chief Operating Officer and Managing Partner at SmartFlyer
Travel + Leisure A-List
Travel + Leisure Travel Advisory Board
Virtuoso Marketing Committee

- Stacy Fischer-Rosenthal

"Fischer has enjoyed working with Jessica throughout her impressive hotel career, including her time with Aman, The Ranch at Rock Creek and The Lodge at Blue Sky. Jessica is highly knowledgeable and truly committed to making a difference. Her dedication and professionalism make her a pleasure to work with."

Owner & President, Fischer Travel Enterprises
Travel + Leisure Advisory Board

- Jack Ezon

"Jess has worked with our team for over 15 years and consistently proves herself to be a pillar of trust, credibility, and creativity in the luxury travel business. Her relationships run deep and her knowledge and strategic acumen as a trusted partner has helped us deliver results to our clients. With a talent for aligning luxury hotels with the right audiences, she blends deep industry relationships and creative thinking."

Founder and Managing Partner, Embark Beyond
Travel + Leisure Advisory Board

- Shawna Owen

"I have had the pleasure of knowing and working with Jess for over a decade. It has been pure joy to follow Jess’ career, watching her leave an indelible mark at each destination she works with. Jess is a true leader in her commitment to creativity and passion in everything she does."

President & CEO, Huffman Travel 
Travel + Leisure Advisory Board
Travel + Leisure A List

- Kristen Korey Pike

"I’ve had the privilege of working with Jess for nearly 20 years, and she’s one of the most thoughtful and dedicated hospitality professionals I know. Her deep understanding of luxury travel, genuine care for clients and partners, and incredible gift for storytelling make her an invaluable collaborator. Jess brings true vision to hospitality. It’s always a joy to work with her and to learn about the unique properties she so passionately represents."

Founder & CEO, KK Travels Worldwide
Travel & Leisure A List
AFAR Travel Advisory Council

- Jay Johnson

"I have had the pleasure of working with Jessica over the years and have actively followed her career for over a decade. Jess has a rare talent for putting unique properties on the map for our team of advisors. She also has an uncanny knack for solving problems if they arise, using her professional skills of finding solutions that are fair for all parties. Her blend of strategic thinking, creative vision, and deep industry insight makes her a force in the world of luxury hospitality. I am eager to continue to work with Jess at McCaw Hospitality."


President, Coastline Travel Group

- Muriel Truter

"I have known Jess for over 22 years. Ours has been a beautiful journey in the world of luxury, experiential travel. Having Jess’ knowledge, care and enthusiasm whilst liaising with guests has been invaluable. Her connection and passion to the places she represents is infectious and she always so generously shares her expertise and wealth of knowledge. We are steadfast in our reliance on her to guide and mentor us on new opportunities and places."

Founder & Principal, Askari Travel 
Most Creative Designer Award Winner, Serendipians

President, Ted Turner Reserves

- Jade McBride

“Over the past 16 years, I’ve had the pleasure of working alongside Jess at numerous properties. She is a truly remarkable and well-connected professional in the luxury travel industry, consistently achieving outstanding results. Jess embodies leadership through her actions and has extraordinary attention to detail. She sincerely invests time in understanding the unique qualities of both the hotel and the destination, which is reflected in her sales and marketing efforts that come from a place of genuine care and passion. Her talent for crafting compelling stories, combined with her exceptional global connections within the luxury travel sector, makes her an invaluable asset.”

- Joe Ogdie

“Jessica Cook is one of the most well spoken, creative and hard working individuals I have had the pleasure of working with. I have been honored to work with Jessica on the launch and opening of the Lodge at Blue Sky, a working relationship of almost 7 years. In this time, Jessica has displayed her depth in relationships within the Travel Advisor community that has driven performance and sales. Jessica's creativity when developing programming, experiences and the collateral to support it is one of a kind. Jessica's curiosity and love for the industry allows her to constantly drive relevance and excellence in all she does. Jessica is a true gem and wonderful person, anyone that gets to work with her is lucky!"

General Manager, The Lodge at Blue Sky, Auberge Resorts Collection

- Kasra Esteghamat 

"Jessica has a rare ability to evoke the emotional essence of a place paired with tireless dedication and consistent professionalism that make working with her both inspiring and effortless."

Founder, Eden For Your World